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TOGETHER MAY – JUNE 2022
            Still Going Strong After
     RETAILER FOCUS  Almost Fifty Years






            Robin Hate shares the story of Heath Christian Bookshop, Cardiff.


            Greetings from the Heath Christian Bookshop in
            Cardiff. We opened in 1975 on Whitchurch Road
            in Cardiff, the idea of a group of members from
            the Heath Evangelical Church, which is on the
            same road. Currently at our fourth premises on
            that street, we have moved ever nearer the church
            each time. In 2011 we relocated next door!
            The church, both individual members and as an
            institution, have faithfully supported us through
            the years and we have been able to provide the
            literature needs for Sunday schools, kids’ camps
            and evangelistic outreach missions. They run a
            coffee shop from the same building that we are
            based in, and both businesses have benefited
            from this arrangement with mutual events and   Holly, Staff Member     Robin, Staff Member
            promotions (it’s also been very handy for lunch).
                                               The goal set by our founders in 1975 is still   came with Covid were a real test of faith. As a
            The shop is staffed by a loyal team of volunteers   the same for us today: the promotion of the   small operation relying mainly on customers
            made up of members from Heath and other   glorious truth of the gospel, primarily through   visiting our ‘bricks-and-mortar’ premises, and
            churches in Cardiff, plus one very grateful   making God’s Word available, but also the   not having a shopping-enabled website, 2020
            manager. Although this team underwent   stocking of books to teach and encourage God’s   particularly was a real challenge, with only postal
            changes due to the pandemic, with some of the   people. One member of the team, Holly, has a   and hand-delivered items able to be sold.
            older members retiring during lockdown and   real passion for children’s and young peoples’
            new folk being recruited in 2021, the team’s   literature and has been given a burden for   But thanks be to our God; He has preserved
            dedication to the shop and willingness to give of   getting truth-filled books into their hands.  us and provided for us through it all. We’ve
            their time has been a real testimony to their love                    been able to stay trading and are now, at last,
            for their Saviour.                 Like all businesses, we’ve had our ups and   starting to see an upturn in footfall and sales. It’s
                                               downs over the years. The last decade has seen   definitely going to be more of a marathon than
            When we moved to our premises next door to   the Christian book trade changing rapidly (along   a sprint, but the Lord has answered prayer and
            the church, the staff from both businesses met   with much of the high street) as it has faced   proved His faithfulness over many years now,
            for prayer and were led to the following passage   the challenges of adapting to the competition   so we know we can trust Him for the future. As
            which has proved to be a real ‘light to our feet’:
                                               from retailers in the digital marketplace and   Daniel’s friends said to King Nebuchadnezzar, ‘...
            ‘Trust in the Lord with all your heart, and lean   the rise of e-books, alongside major changes   our God whom we serve is able to deliver us...’
            not on your own understanding; in all your ways   in supply lines with established names going   In the near future, we are planning to launch
            acknowledge Him, and He shall direct your   under and the number of sales reps declining.   our new e-commerce website (better late than
            paths.’ Proverbs 3:5-6.            But the dramatic effects of the lockdowns that
                                                                                  never!) and are also eager to host author events
                                                                                  in person again. Online meetings have been
                                                                                  useful, but you can’t beat the personal touch.
                                                                                  God willing, we’re looking forward to celebrating
                                                                                  fifty years of business in 2025.

                                                                                  ‘Now to Him who is able to do exceedingly
                                                                                  abundantly above all that we ask or think,
                                                                                  according to the power that works in us, to
                                                                                  Him be glory in the church by Christ Jesus
                                                                                  throughout all ages, world without end. Amen.’
                                                                                  Ephesians 3:21.











             Heath Christian Bookshop, Cardiff
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